First, it’s important that we make one thing abundantly clear – there’s no such thing as the perfect kitchen. The perfect kitchen is an abstract concept.


What is perfect for you may not be perfect for them across the road. What’s perfect for them across the road may not necessarily be perfect for you. We all have different tastes, requirements and ideas but according to Wilson Fink’s Creative Director Kevin Day, one element rules over all others:


‘We’ve had people choose their espresso machine before they’ve even thought about what they want to use their kitchen for, and that’s what we need to discover before we look at Nespresso over De’Longhi.’


For us, the beauty of designing a kitchen from scratch is that we start with a blank piece of paper. Everyone needs the staples – storage, counter space and appliances, but then what’s next? What else do you need?


When we see new clients, we ask our clients how they plan to use their kitchen. After the odd looks and the sarcastic ‘somewhere to keep the car’ from Comedy Dad followed by a look of shame from teenage son who really doesn’t want to be in a kitchen showroom at 9am on a Saturday morning, it’s actually a question that requires a serious answer.


Over the years, the way people use their kitchens has changed dramatically. From a space where food was stored, prepared and eaten, nowadays the kitchen is the heartbeat of the home. A social hub where families gather to do more than just eat.


That’s why we need an answer to the question ‘what do you do in your kitchen.’


By listening to the answer, we can give our clients exactly what they’re looking for.


Here’s Kevin again.


‘The last decade or so has seen the slow, sad demise of the dining room. More and more people want us to create a multi-use space where the cooking, storage and eating element is still fundamental but now they entertain, they help kids with their homework and they can do a day’s work.


The dining room is being sacrificed to create a bigger, more inclusive space where people can get together.’


Form Follows Function


In 1896, American architect Louis Sullivan coined the term ‘form follows function’ in an article he wrote called ‘The Tall Office Building Artistically Considered’. It’s a principle aligned to industrial design and modernist architecture which basically says that the shape of a building, room or object should relate primarily to its intended function or purpose.


This maxim is no more relevant than when referring to the kitchen.


Sullivan, known as the ‘Father of Skyscrapers’, was one of the most influential architects of his age (and of any other) and took inspiration from Roman architect Marcus Vitruvius Pollio who wrote in ‘De architectura’ in around 30BC that a space must incorporate three qualities – firmitas, utilitas and venustas. That is, it must be solid, useful and beautiful.


For Sullivan, form follows function was ‘the single rule that shall permit no exception.’


**FASCINATING FACT**  Marcus Vitruvius Pollio’s commitment to perfect proportion in architecture led Leonardo Da Vinci to pen, in around 1490, perhaps his most famous drawing, Vitruvian Man which depicts the perfect proportions of the human figure.


After veering off into early 20th century American architecture and 2,000 year-old Roman design principles, we come full circle back to the Wilson Fink showroom in Radlett where actually, the fundamentals of what we do aren’t that different to that of Sullivan, Vitruvius and, dare we say, Da Vinci…


Let’s leave the last word to Wilson Fink’s own version of Leonardo Da Vinci, Kevin Day…


‘I’m not a Renaissance polymath, I don’t build skyscrapers, and I don’t, nor have I ever engaged in the design of Roman military machines but thanks to these geniuses and many like them, my team and I can design your perfect kitchen.’


Call us on + 44 (0) 1923 856 449 to arrange an appointment, email us on or if you’re local, pop into the showroom at 339 Watling Street, Radlett, Herts, WD7 7LB and we will look after you.



29th June 2018

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